Paid media practitioner
Jerry Quin is the pen name of a paid media practitioner who has managed Google Ads accounts at an agency for 10 years. He writes about Google Ads, Microsoft Ads, ChatGPT Ads, and the rest of paid media and digital marketing, from what's rolling out to what he'd actually do about it.
Google Ads. Source: Find out how long it takes for your customers to convert, About conversion lag reporting, Find your conversion lag reporting data, Understand your conversion tracking data, How our bidding algorithms learn, About Value-based bidding using campaign experiments for Search and Shopping, ConversionLagBucket, About conversion windows
Google Ads. Source: About qualifying responses in lead forms
AI tools. Source: Meta Brand Building Summit: New Ways to Help Marketers Build Unforgettable Brands on Meta
Microsoft Ads. Source: Upcoming change: Max CPC removal for new non-portfolio campaigns
Microsoft Ads. Source: Gift them a reason: How to earn a place on the holiday shortlist
Google Ads. Source: Guide your campaign spending with new priority and allocation features, About channel prioritization and budget allocation
Google Ads. Source: About reporting in AI Max for Search campaigns
AI tools. Source: What's new in placement settings in Meta Ads Manager
Google Ads. Source: Build your data strength with October's Demand Gen Drop
Measurement. Source: Release notes for Google Tag Manager, Updates to Google tag and Google Tag Manager
Google Ads. Source: How to fix: Low image quality [image_link], How to fix: Image too small, Merchant Center product data specification update 2026, Image link [image_link]
Google Ads. Source: How to start UCP integration in Merchant Center, How to onboard to the UCP integration hub in Merchant Center, Prepare your Merchant Center account
Google Ads. Source: Google's Ads Liaison on X, Dima (@skills_web) on X
Google Ads. Source: About the Overview page
Google Ads. Source: Monitor your experiments
Google Ads. Source: About text customization in Search campaigns
AI tools. Source: Advertising Week New York 2026: New AI Capabilities to Guide Campaigns and Reach Customers
Google Ads. Source: Direct Offers, A new generation of ads for the AI era of Search
Google Ads. Source: About Automated promotions
Google Ads. Source: About the AI campaign localization tool for Search campaigns (beta)
ChatGPT Ads. Source: Building advertising for the way people use AI
Microsoft Ads. Source: Less busywork, more growth: What's new in Microsoft Advertising this September, Connect your Microsoft Advertising account to HubSpot
Google Ads. Source: About Recommended Investment Strategy
