Topic

Google Ads

News and how-tos for Google Ads: Search, Performance Max, AI Max, Demand Gen, and the settings Google changes without much notice. Each post covers what changed, who it affects, and what to check in your account.

Oct 16, 2026

Days to conversion: how I project Google Ads ROAS

Google Ads. Source: Find out how long it takes for your customers to convert, About conversion lag reporting, Find your conversion lag reporting data, Understand your conversion tracking data, How our bidding algorithms learn, About Value-based bidding using campaign experiments for Search and Shopping, ConversionLagBucket, About conversion windows

Deep Dive

Oct 15, 2026

Google Ads lead forms can flag qualified leads

Google Ads. Source: About qualifying responses in lead forms

QUICK HIT

Oct 14, 2026

Google Ads adds channel priority and budget caps

Google Ads. Source: Guide your campaign spending with new priority and allocation features, About channel prioritization and budget allocation

QUICK HIT

Oct 14, 2026

How to read AI Max search terms and ad combinations

Google Ads. Source: About reporting in AI Max for Search campaigns

Update

Oct 13, 2026

Google Ads adds a Data Strength Uplift metric

Google Ads. Source: Build your data strength with October's Demand Gen Drop

QUICK HIT

Oct 13, 2026

Merchant Center image minimum rises to 500 x 500 in January

Google Ads. Source: How to fix: Low image quality [image_link], How to fix: Image too small, Merchant Center product data specification update 2026, Image link [image_link]

Update

Oct 12, 2026

Merchant Center adds a hub for Google's AI checkout

Google Ads. Source: How to start UCP integration in Merchant Center, How to onboard to the UCP integration hub in Merchant Center, Prepare your Merchant Center account

QUICK HIT