Meta's Ads Super Burst books a 3 to 24 hour window

What Ads Super Burst is

Ads Super Burst lets you book a window of 3 to 24 hours and reach your audience inside that window. The post describes it as "a new way for advertisers and agencies to build brand awareness through short, highly concentrated campaigns."

Its stated examples of when to use one are the window around a product launch, timing a campaign to an external event such as an awards night, or the first weekend of a new sports season. Category exclusivity is available, so no other advertiser in your category can book the same window.

You plan these campaigns in Reach Planner, where you can "secure inventory during your desired dates and get an estimate of reach and price, with guaranteed delivery tied to those estimates." The post says Super Burst "is moving to general availability this month, rolling out in phases."

What the post doesn't say: which apps or placements Super Burst runs in, such as Facebook or Instagram, and how it is priced beyond the "estimate of reach and price" in Reach Planner.

The other three products

These differ in how far along they are.

First Impression Ads is a test. The post says "we are now testing it in the United States," and calls it "an early test, with just one brand per day."

Reels Trending Ads isn't new, but it's getting more options: "15 always-on standard topics," including new Home & Garden and Spanish language categories, plus seasonal lineups. Custom audience exclusions are coming "later this year."

Aggregated View Time is described as "a way to measure and optimize the total time someone spends with your brand across a week, instead of each impression on its own." The post says "this product is in alpha."

Who has it

Of the new products, only Super Burst has stated timing: "this month, rolling out in phases." The page does not say which advertisers get access first. First Impression Ads is a test in the United States with "just one brand per day." Aggregated View Time is in alpha, and the page gives no access details.

What I'd do this week

This is advice, not from the post.

• If you run brand or awareness work, list the two or three moments in the next quarter that matter most, such as a launch date or a big event. Those are the cases the post pitches Super Burst for.
• Look in Reach Planner for Super Burst once the phased rollout reaches your account. The page says the tool gives an estimate of reach and price for the dates you pick.
• Don't build a plan around First Impression Ads or Aggregated View Time yet. One is a one-brand-a-day test and the other is an alpha.