ChatGPT opens Business Hub

How a claim works

You open Business Hub from the sidebar in ChatGPT on the web and search for your business by name. Then you verify with one of the methods offered for that business, such as phone, business email, website domain or Shopify. OpenAI reviews the claim and emails its decision or a request for more information.

Most of the useful parts sit behind a second step: identity verification with Persona. That can call for "a government-issued ID, business registration information, and proof that you're authorized to represent the business." Approval also adds the verified badge, a blue check, to the profile. Claiming alone doesn't.

If you can't find your business and you run an eligible online business, you may see an option to add it. Local stores and restaurants can currently claim only an existing U.S. listing.

What you get after verification

• Business details: your website, description, category, logo, and delivery and return policies. OpenAI reviews and publishes changes, and ChatGPT "may also use other sources when answering questions about your business."
• A product feed: a CSV that follows OpenAI's product feed specification, a hosted feed URL, or a Shopify feed, to share prices and availability. Connecting one "doesn't publish an agent or guarantee that ChatGPT recommends your products."
• Insights: mentions, website clicks and discovery topics over the past 28 days. For an online business, a mention counts only when ChatGPT references the business's website, not the brand name alone. You don't see individual prompts or conversations, and a blank metric doesn't necessarily mean zero activity.
• A business agent (US only, eligible businesses): it answers questions about your products and policies and links to your website. It can't complete purchases, make bookings or check an order. Customers can only chat with it after you review and publish it.

Where ads fit

They don't. The help page puts it plainly: "Claiming your business, publishing an agent, and advertising are separate." It also says claiming doesn't guarantee more visibility, and "Advertising doesn't influence ChatGPT's independent answers."

For agencies: the admin who claimed the business can add teammates and grant an agency access to manage the business or its agent, each person with their own ChatGPT account.

What I'd do this week

1. Search before someone else does. Look up your business, or each client's, in Business Hub and see whether it's listed and whether it has already been claimed. If it has and it shouldn't be, the page has a Dispute ownership option.
2. Let the owner claim it. Persona can ask for ID and business records, so the business itself should hold the claim. Agencies get access from that admin rather than claiming on a client's behalf.
3. Check the feed before you connect it. If you sell products, compare your feed with OpenAI's product feed specification first, so prices and availability go in clean.
4. Read the insights as a rough guide. Mentions only count website references for online businesses, and a blank number isn't a zero, so don't report them to a client as a full count.