
Google Ads · Update
Merchant Center image minimum rises to 500 x 500 in January
A low image quality warning won't stop your products from showing. Images under 500 x 500 pixels are the real risk, starting January 31, 2027.
Jerry QuinUpdated 2 min read4 sources
Illustration: The Keywordless.
The short answer
What changed
Google's help page for the Low image quality issue says flagged products will continue to show in ads and free listings. Size is what can stop a product. Starting January 31, 2027, every product image must be at least 500 x 500 pixels. Google announced this April 14, 2026, with enforcement starting January 31, 2027.
Who has it
Every Merchant Center account. Google says the new minimum applies across all product categories and marketing methods, for both the main image and additional images. Until then, the minimum is 100 x 100 pixels, or 250 x 250 for clothing.
What I'd do this week
In Merchant Center, open Needs attention, select View history, and look for the warning Image too small for upcoming enforcement. Download the list of impacted products and start replacing those images now.
The facts
Proof
Note: Your product will continue to show in ads and free listings.
A blurry image is a warning, not a block
The Low image quality issue covers images Google sees as blurry, pixelated or low resolution. Google's fix page says plainly that your product will keep showing in ads and free listings while the issue is open.
That doesn't make it meaningless. Google says high image quality "correlates strongly with user engagement and clicks," so these are still worth fixing. They just aren't urgent.
Size is what can disapprove a product
The Image too small issue is different. Google disapproves products whose images don't meet the size minimum, and that minimum is going up.
- Today: at least 100 x 100 pixels, or 250 x 250 for clothing.
- Starting January 31, 2027: at least 500 x 500 pixels for every product, for both the image link and additional image link attributes.
- YouTube Shopping ads: images already need to be at least 500 x 500 to serve on TV.
Google recommends going further, to about 1500 x 1500, for the best performance across listing formats.
Google will optimize some small images for you
Google will begin optimizing some images that are smaller than 500 x 500. Those optimized images meet the new requirement and prevent a disapproval without any action from you. Merchant Center marks them with a warning, Image resolution optimizations applied, so you can find them. To replace one, submit a new image larger than 500 x 500 in your product data source.
Google says this is for some images, so don't count on it covering your whole catalog.
How to find the products at risk
- In Merchant Center, go to Products, then Needs attention.
- Select View history.
- Look for two warnings on the right side of the page: Image too small for upcoming enforcement, and Image resolution optimizations applied.
- Select View fix, then Download impacted products, to get the full list.
My take
Work the size list first, since it's the one with a disapproval attached. I'd also replace the images Google has optimized rather than leave them, because an upscaled small image is still a small image, even if it passes the rule. The low quality warnings can wait for your next round of new product photos.
Sources
How to fix: Low image quality [image_link]support.google.com/merchants/answer/15068449Google Merchant Center Help. Checked Oct 13, 2026.How to fix: Image too smallsupport.google.com/merchants/answer/12159030Google Merchant Center Help. Checked Oct 13, 2026.Merchant Center product data specification update 2026support.google.com/merchants/answer/16989427Google Merchant Center Help, Apr 14, 2026. Checked Oct 13, 2026.Image link [image_link]support.google.com/merchants/answer/6324350Google Merchant Center Help. Checked Oct 13, 2026.Jerry Quin
Jerry Quin is the pen name of a paid media practitioner who has managed Google Ads accounts at an agency for 10 years. He writes about Google Ads, Microsoft Ads, ChatGPT Ads, and the rest of paid media and digital marketing, from what's rolling out to what he'd actually do about it.
