What changed in digital marketing this week, by platform. Sourced, every time.
By Jerry Quin, 10 years running Google Ads accounts.
Days to conversion: how I project Google Ads ROAS
Recent days often look worse than they'll end up. Google Ads' Days to conversion segment shows by how much, so you can set month-end ROAS targets that hold.
· 8 min read · 8 sources
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Google Ads lead forms can flag qualified leads
Google Ads. Source: About qualifying responses in lead forms
Meta's Ads Super Burst books a 3 to 24 hour window
AI tools. Source: Meta Brand Building Summit: New Ways to Help Marketers Build Unforgettable Brands on Meta
Microsoft Ads drops Max CPC on new campaigns
Microsoft Ads. Source: Upcoming change: Max CPC removal for new non-portfolio campaigns
Microsoft's holiday advice: build audiences now
Microsoft Ads. Source: Gift them a reason: How to earn a place on the holiday shortlist
Google Ads adds channel priority and budget caps
Google Ads. Source: Guide your campaign spending with new priority and allocation features, About channel prioritization and budget allocation
How to read AI Max search terms and ad combinations
Google Ads. Source: About reporting in AI Max for Search campaigns
Meta ends manual placements for four objectives
AI tools. Source: What's new in placement settings in Meta Ads Manager
Google Ads adds a Data Strength Uplift metric
Google Ads. Source: Build your data strength with October's Demand Gen Drop
GTM now sends gtag config events to the dataLayer
Measurement. Source: Release notes for Google Tag Manager, Updates to Google tag and Google Tag Manager
Merchant Center image minimum rises to 500 x 500 in January
Google Ads. Source: How to fix: Low image quality [image_link], How to fix: Image too small, Merchant Center product data specification update 2026, Image link [image_link]
Merchant Center adds a hub for Google's AI checkout
Google Ads. Source: How to start UCP integration in Merchant Center, How to onboard to the UCP integration hub in Merchant Center, Prepare your Merchant Center account
Google Ads tests a prompt box for new campaigns
Google Ads. Source: Google's Ads Liaison on X, Dima (@skills_web) on X
Conversion paths now show video impressions
Google Ads. Source: About the Overview page
Google now grades your experiments
Google Ads. Source: Monitor your experiments
Preview AI Max copy before it runs
Google Ads. Source: About text customization in Search campaigns
Meta image-to-video and Lifecycle Strategy go live
AI tools. Source: Advertising Week New York 2026: New AI Capabilities to Guide Campaigns and Reach Customers
Direct Offers, by Google's own account
Google Ads. Source: Direct Offers, A new generation of ads for the AI era of Search
Google Ads can pull promotions from your site
Google Ads. Source: About Automated promotions
Google Ads tests AI translation for Search campaigns
Google Ads. Source: About the AI campaign localization tool for Search campaigns (beta)
ChatGPT Ads: Negative Phrases, measurement partners
ChatGPT Ads. Source: Building advertising for the way people use AI
Microsoft Ads connects to HubSpot, opens experiments
Microsoft Ads. Source: Less busywork, more growth: What's new in Microsoft Advertising this September, Connect your Microsoft Advertising account to HubSpot
Holistic or Growth? What I'd uncheck first
Google Ads. Source: About Recommended Investment Strategy
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