Podcast · The Keywordless Weekly
Google Ads wants to know your goal
Google Ads is testing a prompt box for starting campaigns, and Google experiments now come with an AI read on the results. Plus Direct Offers in Google Ads, Microsoft Advertising's HubSpot connection, and what's actually live from Meta's Advertising Week news.
Jerry Quin, · 9:39
Show notes
Five stories, one move each. If the prompt box shows up, write your goal as a business result and read every asset before launch. Check the AI insights panel against the scorecard, then check auto-apply. Start Direct Offers with one capped offer and a value limit. Connect HubSpot before the holiday push. And try Customer Lifecycle Strategy on your acquisition campaigns.